What a Wedding Content Creator Actually Does (and Why You Should Hire One)

If you’ve come across the phrase “wedding content creator” while planning your big day and wondered what it actually means, you’re not alone. This service has quickly become one of the most popular additions to a wedding vendor team. In a nutshell, a content creator is there to film all the in-between moments on your big day: the happy tears, the champagne pops, the fun transitions with your bridal party, and those sweet looks you share with your partner. It’s all captured on an iPhone and delivered within 24 hours so you can relive it while you’re still in the glow of your wedding weekend. 

After creating wedding content for dozens of couples, I can tell you that it’s not just a trend, it’s something you’ll be so glad you have. In this post, I’m walking you through exactly what a wedding content creator does, the types of content you can expect, and how hiring one helps you stay present on your wedding day without missing a single moment.

What is a “Wedding Content Creator”?

A wedding content creator is a newer type of wedding vendor that’s grown in popularity over the last few years. While it may sound like something meant only for influencers, I promise it’s not! A wedding content creator captures videos (and some photos) of your wedding day using an iPhone. They are highly skilled in iPhone videography skills and composition, and are knowledgeable about wedding trends and styles.

This role exists to document the real, candid, behind-the-scenes moments of your day using an iPhone. Plus, the content is delivered back to you quickly–within 24 hours for the unedited content and 1-3 days for the edited content.

As both a wedding photographer and content creator, I’ve noticed more and more couples asking for this service. Having someone dedicated to capturing iPhone content throughout the day means you get more intentional coverage, more variety, and more of those in-between moments that might not make it into your final wedding film.

Wedding Content Creator vs. Videographer

A question I get all the time: what’s the difference between a wedding content creator and a videographer? While we both work with video, the style, purpose, and delivery of our content are very different.

A videographer typically films your wedding with high-end cameras and audio equipment. They create long-form, cinematic films that are beautifully edited and take weeks (sometimes months) to complete. It’s a highly-curated final product you’ll probably watch every anniversary and treasure for years.

A content creator, on the other hand, captures quick, real-time footage using an iPhone. It’s not meant to replace videography, but rather complement it. The short, edited videos from a content creator are curated, but in a way that is perfect for sharing with family and friends. As a bonus, the turnaround time is fast. You’ll get unedited clips within 24 hours and edited videos within a few days. Imagine being able to relive your wedding while on your honeymoon!

Some couples choose to have both content creation and videography, and they work together really well. This service doesn’t interfere with your photographer or videographer. I work alongside your vendor team, stay out of the way, and capture the full vibe of the day. I’m not replacing anyone. I’m simply offering another way to remember how it all felt.

Services that Wedding Content Creators Offer

Every couple’s vision is different, so the content I create always reflects that. You can request any or all of the styles I offer depending on what matters most to you. Some couples love the idea of candid, documentary-style footage, while others want to mix in trends or Polaroid snapshots for something fun and playful. I’ll work with you beforehand to figure out what fits your goals best.

Here’s what those options can look like:

Candid & Natural Content

This is the kind of content I capture without any direction at all. I take a fly-on-the-wall approach, filming what’s happening as it unfolds. The excited hugs, happy tears, sneaky shots of your partner looking at you across the room—those raw, real moments are everything! This is perfect for couples who want their content to feel personal and unscripted.

Guided Content

This is where I step in with a little light direction to help you feel confident on camera and know what to do in the moment. Think walking together during portraits, doing a twirl in your dress, panning over details, or asking your guests to blow kisses to the camera. It still feels relaxed and fun, just with a bit more structure so you’re not left wondering what to do.

Trends & Transitions

If you’ve saved any getting-ready transitions or fun trends from Instagram or TikTok, this is where those come to life. We plan these together ahead of time so we know exactly when and where to shoot parts of the trend. It might be lip-syncing, an outfit reveal, or a before-and-after shot of your ceremony space. If you want this kind of content, we’ll make sure to plan a few extra minutes in your timeline to capture it.

Add-On Wedding Content Creation Services

• Social Media Takeover

As an optional add-on, I can post directly to your Instagram or TikTok during the day. You’ll share login info beforehand, and I’ll take over stories or even your feed while everything is happening live. Not every couple chooses this, but it’s a fun way to keep guests in the loop (especially the ones who couldn’t be there).

• Polaroids

Another optional add-on is Polaroids. I’ll bring my Polaroid camera and capture printed snapshots throughout the day that you can take home with you that night. There’s something so nostalgic about having a little stack of photos waiting for you the next morning. It’s such a sweet keepsake.

• Additional Wedding Events

Wedding content creation doesn’t have to start on the wedding day itself. I also offer content creation services for the events leading up to your big day—like your bridal shower, rehearsal dinner, welcome party, etc. Just like on the wedding day, I’ll document all the little moments. This is a great option for couples who want their full wedding weekend covered, or who simply want to capture more memories with the people they love.

What’s Included in a Content Creator Package

You put so much care into every part of your wedding. This service exists to help you actually remember those moments, not just the posed photos or planned timeline events. With content creation, you don’t have to worry that something special will be forgotten.

Each content creator is different, but here’s what you can get when you book wedding content creation with me:

• A gallery of unedited iPhone videos, backed up and organized so you can easily watch or download them. These untouched videos let you relive the day just how it happened.
• A pre-determined collection of edited videos all under 60 seconds.  These can be montage-style videos, trends or transitions, or highlights of favorite moments, vendors, or activities. They can include trending audios or an audio of your choice.
• Content delivered within 24 hours for unedited footage and one to three days for edited videos. Your content is delivered via Dropbox, backed up immediately after the wedding, and you’ll have access to it for 6 months.
• iPhone 16 videos and images, with attention to quality, lighting, and composition.

Every video is curated to feel like your day. You’ll get to look back on the memories while they’re still fresh and you’re soaking in that just-married feeling.

Is it Worth Getting a Wedding Content Creator?

Wedding content creation is one of the most affordable services you can add to your day. It gives you something incredibly valuable: real, emotional memories delivered within hours. It’s not just for influencers or people who plan to post everything. It’s for any couple who wants to feel fully present on their day and still have all the little moments captured to look back on right away.

I may be a little biased towards content creation, but don’t just take it from me! Here are some real testimonials from couples who chose to hire me for content creation:

“It was so special to watch our content videos come to life while we sat on the beach on our honeymoon a few days post wedding. You captured moments that we’ll truly cherish forever.” -Sam

“I didn’t have professional videography but with Johanna I was able to get some beautiful videos. She did a great job in capturing the day naturally, but also giving us great direction to get the best shots. She produced multiple amazing videos for us to enjoy and she did it within 24 hrs!!” -Jona

“Not only is [Johanna] the sweetest human on the planet, but she is incredibly talented and delivered us an album with literally HUNDREDS of videos of our day within 24 hours, and a good amount of edited videos for us to post and enjoy, as well!” -Katie + Brady

Why Hire Johanna Rose Creative

Your wedding day goes by in the blink of an eye, but those memories deserve to last. That’s exactly what wedding content creation is all about—capturing the real, joy-filled moments you’ll want to watch again and again. Whatever kind of wedding you’re imagining, this is one of the most meaningful (and fun!) services you can add to your day.

When you work with me, you’re not just getting someone who shows up with a phone. I bring years of experience in both wedding photography and content creation, plus a background in social media marketing and editing that helps me deliver content you’ll actually love watching and sharing.

If you’re curious or already know you want this kind of content, I’d love to chat with you! Head to my contact form to get started or ask me any questions.

FAQs about Hiring a Wedding Content Creator

Should I still hire a photographer or videographer if I have a wedding content creator?

100%, absolutely! Wedding content creation works best as an additional service alongside photography and videography. While it is a more video-based service like videography, it still is quite different. 

Should I get a videographer or content creator for a wedding?

This depends on your preference, but videography and content creation can truly work hand-in-hand! Videographers create long-form videos that are more highly produced. This normally takes a longer time and you are getting a highly-curated result. The edited videos from a content creator are curated but in a way that is perfect for sharing instantaneously with family and friends. In addition, the videos are shorter and most of the content is unedited.